TV content will control multiscreen experience – on NBC Nightstop

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Lively discussion between Michael Kokernak (CEO of Across Platforms), and Joey Reynolds ( host of “All Night with Joey Reynolds), about how TV content is becoming available through multiple devices. Both agree the over the spectrum is important to the future of broadcasting. Kokernak touches upon how Nielsen Media Research is the primary currency for TV ratings (valuation) and how that may change in the multiscreen world.

Predictions for Television’s Future

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Michael Kokernak, CEO of Across Platforms, discusses his views on how television content will increasingly integrate with viewers’ lives. Video gives an overview about how revenue will increase for traditional television companies as well as how technology will open doors for new entrants.

Redeem coupons from TV on devices – NBC Nightstop

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Michael Kokernak (CEO of Across Platforms), talks with Joey Reynolds (NBC Nightstop’s “All Night with Joey Reynolds”), about all the changes happening to the television marketplace via the digital transition. Joey brings up his ideas on how the desk shows, like John Stewart, will evolve in this environment. Kokernak gives an example of interactive television and how it can be used to redeem a coupon.

iPad increasing value of TV programming – NBC Nightstop

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Michael Kokernak, CEO of Across Platforms, talks about how the value of TV content will increase in the age of interactive television and tablet applications. Kokernak discusses this with Joey Reynolds on the “All Night with Joey Reynolds” Show on WNBC-DT2 in New York City. Michael also talks about how producers will have the feedback through interactive TV to produce programming that consumers want to engage with

American Idol undervalued compared to Facebook- NBC Nightstop

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Michael Kokernak, CEO of Across Platforms, talks about how some Internet hits are valued higher than American Idol while American Idol has higher viewer numbers. There needs to be a new way to monetize television. Giving away billions of dollars to Facebook and Twitter via on air promotional mentions could be damaging broadcasters long-term outlook.