Patent Litigation Comes To The Interactive TV Sector

By | Insights Into Report Analytics

“]Legal proceedings taking shape in emerging market
Invidi Technologies Corp, a provider of addressable television advertising solutions, filed a patent infringement complaint on May 5, against Visible World and Cablevision. The complaint (filed in Delaware) states that Cablevision currently provides addressable advertising — using Visible World’s “Connect” product — to at least 3,000,000 cable subscribers in New York, New Jersey, Connecticut, and parts of Pennsylvania.

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Why the Internet doesn’t matter anymore

By | Insights Into Report Analytics

Telecomm Act of 1996 spurred consolidation
The battle cry that has been resonating throughout the Internet world was that “video was theirs” once net neutrality passed and bandwidth increased. It made for a fairy tale story complete with villains, heroes, and buffoons. During the depths of the recession many of those that owned TV content came to believe in these doomsday predictions, with a few even protecting their downside by investing in Hulu.

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This Year, Interactive TV Dreams Become a Reality

By | Insights Into Report Analytics

cable system configuration
During 2010 the emergence of the OTT market garnered incredible trade press, even with nary a content library agreement, except Netflix. There was a period this past year when industry analysts openly questioned the long-term viability of the cable companies. The new media folks, and those that invested in OTT, ate up all the attention discussing this new world order. Their self-confidence, and comments, knew no boundaries.

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Cable Show Identifies Our Three-Screen Opportunity

By | Insights Into Report Analytics

opt-in consumer privacy protectionTwo weeks ago at the National Cable & Telecommunications Association’s The Cable Show, the iPad was linked to a set-top box. Data was exchanged between the two devices. The technical process of linking a set-top box, a mobile device, and the Internet is now possible. The linkage of these three screens has been more evolutionary, rather than revolutionary, and perhaps that is why the full potential of this opportunity is not yet understood.

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What’s Television’s Next Business Model?

By | Insights Into Report Analytics

we're already headed there
I think if TV programmers forward these opt-in TV click responses to an Internet Web site — where consumers can follow up on their “clickable” moments — that should be the natural direction for both media. Within a few years we might see scores of companies created that could provide a new revenue stream to both cablers and broadcasters, while at the same time also offering unique TV click solutions directly to programmers and advertisers.

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We Just Can’t Boil The Video Ocean

By | Insights Into Report Analytics

establish "click-through"goals
Technology units can get easily bogged down when implementing even the slightest changes to how content and data is transmitted to the traditional bucket. In addition, for every upgrade incumbents make to their plants, the user base of DVRs grows. This growth is destabilizing the metrics of the traditional pipe. Maybe it would be easier if video distribution was just moved wholesale to the Internet? But that would defeat the purpose of why the traditional distribution system must exist.

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Zip Codes Grow Broadcast TV Revenue

By | Insights Into Report Analytics

lost money from channel grazersBy crafting “pass-through” agreements with cable operators, broadcast networks and local broadcasters could potentially enable viewers to interact with their TV content. In essence, remote control “click” responses would be forwarded, using the return path of cable, back to the source of broadcast origination. Using this method, viewers could click a commercial and that respondent’s opted-in “click” data could be captured by the broadcaster.

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