According to a recent article, on August 5, 2013, Gannett Broadcasting announced that it is supporting the TVB position on local Live Plus Same Day ratings data. The Company cited the TVB statement on April 18, 2013, saying that Live Plus Same Day ratings most closely approximates the national C3 ratings data, and should be the minimum ratings standard for local television viewing. Dave Lougee, President, Gannett Broadcasting, said, “As consumers engage in more and more time-shifted viewing, we believe it is essential that our industry has the most reliable and accurate local viewing data. Live Plus Same Day ratings clearly provide the closest match to national C3 ratings on the local level. This is an important first step in acknowledging the value of time-shifted audiences to advertisers on local television stations. Live-Only ratings are obsolete in today’s viewing environment.” The Full Research Report on Gannett Co., Inc. – including full detailed breakdown, analyst ratings and price targets – is available to download free of charge here.
Broadcast Management: Company that either owns the television station (all media types) or manages the TV station for another owner. Across Platforms also records ownership at the time of a purchase and sale agreement and not when the FCC approves of the transaction.
Duplicated Households Included: In some instances a network is carried on two stations in a market. The households in the market are counted twice if the network is broadcast on TV stations reaching different sections of large markets. In most cases the network will appear on a cable system on just one channel position, however, households for a TV station are calculated by the total households contained in the market and not just a small section of the total market. In addition, households are counted multiple times for a TV station depending on how many networks are carried on that station.
LPTV-cable: Class A, or LPTV stations, with cable are determined by Wikipedia, station website, or Internet search.