Gannett’s Subchannels Reach 18 Million Households in the Eastern Time Zone

By | Subchannel Report

Unduplicated Households: The households in the market are counted once even if the network is broadcast on TV stations reaching different sections of large markets or the TV station has multiple channels broadcasting in a market.
.1 Channels: “.1” is used to refer to the digital version of the station’s main signal.
Not .1 Channels: The channels that are not the primary channel of the TV station.

Gannett Has 20 Million Duplicated Households Competing With Sinclair Broadcast Group In Common Markets

By | Subchannel Report

Gannett Company, Inc. is a publicly traded media holding company headquartered in Tysons Corner, Virginia, near McLean in Greater Washington DC. Gannett owns television stations through Gannett Broadcasting Inc. and is the largest group owner of NBC-affiliated stations.

Duplicated Households Included: In some instances a network is carried on two stations in a market. The households in the market are counted twice if the network is broadcast on TV stations reaching different sections of large markets. In most cases the network will appear on a cable system on just one channel position, however, households for a TV station are calculated by the total households contained in the market and not just a small section of the total market. In addition, households are counted multiple times for a TV station depending on how many networks are carried on that station.

Gannett TV Markets Have a Total Population of 107 Million People

By | Subchannel Report

Gannett operates TV stations in 32 TV markets that have a total population of approximately 107 million people. Their largest TV market is Dallas which has a population of approximately 9 million people.

Population: Estimates are made for the United States, states, counties, places, and metropolitan areas within the United States. The U.S. resident population includes all persons who usually reside in the 50 states and the District of Columbia, but excludes residents of the Commonwealth of Puerto Rico and the Island areas under U.S. sovereignty or jurisdiction (principally American Samoa, Guam, United States Virgin Islands, and the Commonwealth of the Northern Mariana Islands). In addition, the U.S. resident population excludes U.S. Armed Forces overseas and civilian U.S. citizens whose usual place of residence is outside the United States.

Gannett Has Six Channels in Phoenix

By | Subchannel Report

According to a recent article, on August 5, 2013, Gannett Broadcasting announced that it is supporting the TVB position on local Live Plus Same Day ratings data. The Company cited the TVB statement on April 18, 2013, saying that Live Plus Same Day ratings most closely approximates the national C3 ratings data, and should be the minimum ratings standard for local television viewing. Dave Lougee, President, Gannett Broadcasting, said, “As consumers engage in more and more time-shifted viewing, we believe it is essential that our industry has the most reliable and accurate local viewing data. Live Plus Same Day ratings clearly provide the closest match to national C3 ratings on the local level. This is an important first step in acknowledging the value of time-shifted audiences to advertisers on local television stations. Live-Only ratings are obsolete in today’s viewing environment.” The Full Research Report on Gannett Co., Inc. – including full detailed breakdown, analyst ratings and price targets – is available to download free of charge here.

Footnotes
Broadcast Management: Company that either owns the television station (all media types) or manages the TV station for another owner. Across Platforms also records ownership at the time of a purchase and sale agreement and not when the FCC approves of the transaction.
Duplicated Households Included: In some instances a network is carried on two stations in a market. The households in the market are counted twice if the network is broadcast on TV stations reaching different sections of large markets. In most cases the network will appear on a cable system on just one channel position, however, households for a TV station are calculated by the total households contained in the market and not just a small section of the total market. In addition, households are counted multiple times for a TV station depending on how many networks are carried on that station.
LPTV-cable: Class A, or LPTV stations, with cable are determined by Wikipedia, station website, or Internet search.

Good Times for Digi-Nets…But We’ve Seen This Movie Before

By | News

Broadcasting & Cable
For booming subchannels, the mass consolidation going on in local broadcast TV threatens to separate multicasting haves from have-nots

ON ONE HAND, it’s a fantastic time to be in the digi-net space. Viewers are finding the myriad subchannels, and station general managers speak of real revenue finally coming from multicast tiers that formerly aired repurposed newscasts and loops of Doppler radar. On the other hand, the torrid consolidation going on among station groups these days, such as last week’s announcement that Sinclair plans to acquire Allbritton for a little shy of $1 billion, makes it more challenging for the new players in the digi-net game to find affiliate partners from the shrinking batch of broadcast groups.

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