Subchannel_Report_04

Network Owned Groups Stay Away From Branded Weather

Posted by | Subchannel Report

Perhaps the major network owned and operated stations, and top groups by station counts, know something we don’t know. Weather can’t support a stand-alone channel.

Broadcast management group: Company that either owns the television station (all media types) or manages some aspect of the TV station for another owner. Across Platforms also records ownership at the time of a purchase agreement or JSA/LMA agreement and not when the FCC approves of the transaction.

WJLP New York City Adds Weather In July

Posted by | Subchannel Report

PMCM TV’s WJLP New York City adds a weather channel, according to Rabbit Ears, during the month of July 2016. On a pure household count this shoots PMCM TV to the top of the charts for weather channel distribution.

Channel added: date that the channel was added to the Across Platforms database.

Unduplicated households: The households in the market are counted once even if the network is broadcast on TV stations reaching different sections of large markets or the TV station has multiple channels broadcasting in a market.

DTV America Delivering Escape Into Nearly 12 Million TV Households

Posted by | Subchannel Report

The sale by DTV America of multiple low-power stations to Gray Television tops the latest list of TV station transactions submitted to the FCC for its approval, according to BIA/Kelsey. From TVNewsCheck….

 

LPTV-Cable:  LPTV-Cable stations may have one or multiple channels carried by either the entire market’s cable system or at least one cable system or direct broadcast satellite.  Across Platforms may at its option only report a particular channel on a LPTV as having cable and not the entire LPTV as having cable.

LPTV without cable: Only over the air households counted for stations without cable or DBS coverage.

ION Media Networks Uses Spectrum To Reach Antenna-Only Viewers

Posted by | Subchannel Report


ON Media Networks has done a fantastic job monetizing its over the air spectrum. ION has essentially created five of the largest over the air subchannel properties through their distribution of QVC, Infomercials, Qubo, ION Life, and HSN.

Subchannels (Not .1): Channels that are not the primary channel of the TV station(s). On a case by case basis a subchannel may have MVPD subscribers as determined by TV Media listings data and Across Platforms’ research.

Classic TV Nets Hold Top Three Spots For Most OTA Homes On Subchannels

Posted by | Subchannel Report

Reaching 10 million over the air viewers might be a very lucrative proposition for these ad-supported networks. Figure if each household, based on viewership, can generate anywhere from $0.50 or more per year in ad revenue (or direct response) that could equate to $5 million or more in revenue per year. Even if the actual per OTA household ad revenue is slightly lower once a network achieves full OTA distribution the network becomes a function of maintaining viewership levels through smart content acquisitions.

Over-the-air television(OTA): OTA homes calculated by subtracting MVPD subscribers from Across Platforms’ household estimates derived mapping Census county population data to television station’s coverage maps.

Subscribe to our Newsletters
Optimization WordPress Plugins & Solutions by W3 EDGE