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Multicast Nets Extend Reach Into New Niches

By January 9, 2017News

As the diginet concept continues to evolve, fresh players keep entering the marketplace.

Michael Kokernak, from Across Platforms, quotes from article:

“It’s the natural transition for the subchannels as they get more mature,” said Michael Kokernak, whose company, Across Platforms, tracks the industry. “The people looking to the next generation of digital television are starting to figure out ways to put original content or newer content on the platform that is going to appeal to a [broader] demo.”

“Stations can’t grow outside the DMAs they are in,” Kokernak said. “So the only way these large [station groups] can grow is to own these networks nationwide.”

Another major impediment is that diginets don’t get the same sort of carriage on the country’s two largest satellite providers, Dish and DirecTV, as they do on cable TV due to the platforms’ restricted bandwidth. That means the networks never make it to roughly 35 million of the country’s pay-TV homes. “That’s a third of the industry,” Kokernak said. “You can’t become a major network in the U.S. without Dish or DirecTV.”

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