Across Platforms, Inc. just completed a review of our television listings data, and we updated all our broadcast, cable, and satellite records. We had refrained from reporting on subscriber data the past few months while we completed this review.
As you can see from the below paid programming reports we are now generating program genre reports for the majority of television stations. In some cases we are still in the process of capturing program data from a minority of TV stations, however, we will start reporting while collection is underway
Program genres now tracked by Subchannel Report
Political, News Magazine, News, Religious, Paid Program, Business, Sports, Telenovela
Note: We are missing the paid programming schedules for the following TEGNA stations: WCSH-TV 6, WLBZ-TV 2, WTLV-TV 12, KIDY-TV 6, KXVA-TV 15, WTSP-TV 10, WVEC-TV 13, WJXX-TV 25, and KTFT-LD 7. As data collection continues we will close this gap in reporting for TEGNA.
You can see from the below pie charts that we keep track of the actual dates we update TV stations and network channel adds. In addition, we also update our records as we hear about new launches or TV station mergers (and acquisitions) from press stories and press releases. We are meticulous in how we perform our updates. As a company we all review questionable entries to determine the best course of action. Our database is constructed so as we update our database then over 2,000 reports (on our website) are updated automatically and we then manually adjust report titles when needed.
For the past several months we have also been integrating the program listings of each TV station. This has been a massive project as there are over 40,000 cable lineups in the United States. We are in the final stages of testing this data and in the future we will be folding in the TV listings data, and full cable channel listings, into our existing database. We are employing APIs and web technologies so the updating of our data is automated whenever possible.
As many of you know Across Platforms also emails listings data to about 4,000 TV station employees as verification requests for the Subchannel Report. Many TV stations respond to this request on a regular basis. We find, when compared to the verification requests, that our data is very accurate.
We welcome when Subchannel Report subscribers email us to let us know our data needs to be updated. Our aim to provide the broadcast industry with actionable and accurate data.
One of the challenges Across Platforms faces each day is how to report data in a format that is easy to understand. As we point out in the terminology (below each report) we interpret the industry data in such a way that enables us to present the information in a manner that is easy to follow. We do not format our data from a technical perspective. We recommend those looking for technical insight into TV stations visit Rabbit Ears.
For broadcast ownership changes we use the term “broadcast management” changes. This term covers management agreements as well as ownership changes. The term we use:
Broadcast Management– Company that either owns the television station (all media types) or manages the TV station for another owner. Across Platforms also records ownership at the time of a purchase agreement or JSA/LMA agreement and not when the FCC approves of the transaction.
In the event broadcast group mergers, or sales, change after they are announced we will modify our database within twenty-four hours if a merger or sale is modified. All our reports on our website will automatically be updated.
Across Platforms has also rolled out the program schedule data in the MVPD Metrics Report. As you can guess we also have program listings for all regional and national cable networks and MVPD providers.
Across Platforms will be rolling out more new features, in addition to the program guide data, during 4th quarter.
All research firms in the United States build up their own estimated subscriber models. Most subscriber data is confidential for a period of three years. When comparing our reports to other research data keep in mind that each firm’s data is unique and is for the most part an estimate.
We would like to welcome two new members to the Across Platforms’ team. Abdul Kader, an industrial engineer by training, has joined our software development efforts. Thomas Gruich has signed on as our corporate attorney. Gruich has been assisting with our client agreements as well as documenting the process on how we build out our technical solution.
Over the past seven week’s I have personally reviewed over 5,400 subchannels on over 2,100 full and low power TV stations. As part of the process Rabbit Ears, Wikipedia, Titan TV, TV websites, Google searches, and the FCC website were used to check our database. We probably had under a 2% error rate and now we have lowered that to less than a 1% potential error rate.
The Subchannel Report is geared towards the commercial market for television channels. Across Platforms makes editorial decisions as related to the inclusion of TV stations and networks. We have added in numerous religious stations (like Trinity Broadcasting Network, EIBB, and Daystar) as well as most PBS and low power TV stations. We estimate that we will add an additional 200 TV stations over the next few months to round out the PBS and LPTV listings so the market broadcast counts include almost all of the non-commercial channels.
Subchannel Report tracks almost 2,000 cable and DBS local systems. Although we are correctly reporting thousands of broadcast cable placements over the course of the next few months we will be researching up to 38,000 local cable / DBS channel slots. Our goal is to attribute 100% of all primary channels, and subchannels, to their MVPD distribution. We have developed a lot of database tools, over the past four years, that enable this tracking and tabulation of the broadcast industry.
Today we have added columns that display the date we reviewed, and verified, the data in Subchannel Report. For instance if there are 30 TV stations in a report there may be 30 different dates for when each TV station was verified (depending upon when the data was actually reviewed for Subchannel Report). Starting today you can access the Reviewed Dates by reviewing spreadsheets found when you click through every report.
The Reviewed columns enable us to quickly verify the underlying data in Subchannel Reports prior to posting the newsletter reports. In the event there is an error in our reporting we can instantly correct the web version of the reports ( found at https://www.acrossplatforms.com/category/subchannel-report/ ) and the updated review dates will alert readers that the data has changed.