Newsmax Expands Multiplatform Presence with BroadView
Delivers Scalable, Seamless Cross-Platform Media Management
WEST PALM BEACH, Florida – January 10, 2014 – Newsmax Broadcasting, LLC, a wholly-owned subsidiary of Newsmax Media, Inc., the pacesetting online and multi-media publisher, has adopted BroadView Software’s comprehensive suite of media management systems as the foundation of its television and video operations.
With BroadView, Newsmax TV is prepared to expand its television presence through advancing innovation in multiplatform media delivery.
Newsmax has set the standard for success in new media as well as in traditional publishing. Newsmax targets America’s Baby Boomers with websites that reach over 12 million Americans, and over 20 million daily across all of the company’s publishing partners.
Now, it is set to engage in a new phase of expansion, adding television distributed online, over-the-air and via satellite, cable and telecoms. Managing diverse media platforms via traditional means is complicated and time-consuming. BroadView seamlessly integrates across platforms allowing Newsmax to add new platforms and opportunities without significantly increasing operating costs.
“‘TV Anywhere’ is here and soon Newsmax TV will be accessible to hundreds of millions of Americans via computers, smart devices, smart TVs, and every form of television imaginable,” said Newsmax CEO Christopher Ruddy. “Getting the right management technology infrastructure is crucial to our future, and BroadView is the clear choice.”
“Providing the technology to drive Newsmax’s innovative operation is the realization of the cross-platform vision that has guided BroadView for the past decade,” said Michael Atkin, BroadView Founding Partner and President. “The market has been defined by broadcast solutions adapted for multiplatform. We started out creating our suite of solutions with the fully-integrated, multiplatform future in mind. We are a great ‘fit’ for Newsmax because we have shared the same vision for today’s emerging media model long before it came into sight.”
Atkin added that the greatest challenge for most traditional broadcast management systems is handling a wide variety of schedules for content delivery across different platforms. BroadView’s true multiplatform design simplifies the task, vastly reducing staff time investment and cost of errors associated with redundant manual tasks. BroadView’s ability to handle cross-platform rights management also provides Newsmax with scalability to meet future growth and technology needs.
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About BroadView Software:
BroadView Software Inc. is the choice of Broadcast Operators, Ad Sales Professionals, CIOs and CFOs alike for information-management solutions in today’s multiplatform media environment. BroadView’s comprehensive toolset for programming, traffic and sales operates seamlessly across online, OnDemand, broadcast, satellite and cable. The core system’s highly configurable architecture makes it a cost-effective fit for most. For enterprises with custom needs, BroadView is also a well-established technology partner for OnDemand, linear scheduling, workflow, and content and media management. BroadView’s seventh generation technology provides industry-leading functionality and ease-of-use. This, combined with expertise in integrations, training and support maximizes value and increases profitability for our clients. For more information visit:
About Newsmax Media, Inc.:
Newsmax Media, Inc. is an online and multi-media publisher based in West Palm Beach, Fla. with offices in Boca Raton, Florida, Washington, D.C. and New York City. Newsmax covers the latest developments in politics, national and world news, health, personal finance, and technology with a unique American perspective and topics that the major media often ignore. Each month Newsmax reaches over 12 million Americans via Newsmax.com, Moneynews.com, Newsmaxhealth.com, NewsmaxWorld.com, NewmaxTV.com and other websites. Over 5 million Americans subscribe to Newsmax’s email news alerts and more than 1.1 million readers are paid subscribersto the company’s publications, including more than a dozen online health and financial newsletters. In addition, through Newsmax’s publishing partners, Newsmax Feed Network has an extended daily reach of over 20 million impressions across 1400 publishers.
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